Photos and Consumer Behavior
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- STATUS
- Not Recruiting
Summary
The purpose of this study is to investigate how different types of photos (taken from different angles: actor's angle, observer's angle) elicited would affect consumers? evaluation of products, memories, product choice, and attitude with messages incongruent/congruent to the emotions participants are experiencing.
Description
The purpose of this study is to investigate how different types of photos (taken from different angles: actor's angle, observer's angle) elicited would affect consumers? evaluation of products, memories, product choice, and attitude with messages incongruent/congruent to the emotions participants are experiencing.
Details
| Condition | healthy |
|---|---|
| Age | 100years or below |
| Clinical Study Identifier | TX9364 |
| Last Modified on | 19 February 2024 |
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