This study investigates how the brain processes different stimuli during consumer decision-making. The purpose is to identify which parts of the brain are active when people imagine products or services. Mental imagery is when you picture things in your mind without seeing them directly.
Participants will undergo brain scans while they think about various products. These scans will help researchers understand which areas of the brain are involved in decision-making. A brain scan is a picture of the brain taken using special equipment.
- Who can participate: Healthy women aged 18-35 who are right-handed can participate. Participants must not have neurological or psychiatric conditions, permanent metal in the body, a history of vision problems, claustrophobia, or be pregnant.
- Study details: Participants will have brain scans while imagining different consumer scenarios. The study uses a placebo, which is an inactive substance that looks like the investigational medicine but does not contain any medicine.
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